Financial Metrics
Financial metrics form the foundation of business management. They give executives a clear view of their company's economic health.
Actual vs. Target Revenue
Compare actual revenue to targets to quickly spot gaps and adjust your sales strategy.
Cash Position
Know the exact amount available and how many months of cash runway remain.
Monthly Burn Rate
Track total monthly spending to understand how fast you're consuming cash.
Sales Metrics
Sales metrics help anticipate future revenue and evaluate the effectiveness of your go-to-market strategy.
Sales Pipeline
Track the total value of open opportunities and their probability of conversion.
New Customers
Measure your ability to acquire new customers each week against growth targets.
Conversion Rate
Analyze the percentage of prospects that become paying customers.
Profitability Metrics
Profitability metrics verify that your growth is healthy and your business model works.
Gross Margin
Gross margin reveals the operational efficiency of your business. Track it by product or service.
Customer Acquisition Cost (CAC)
How much do you spend to acquire a new customer? This ratio is key to evaluating growth ROI.
Customer Lifetime Value (LTV)
LTV measures total revenue generated by a customer. The LTV/CAC ratio should exceed 3x.
Growth Metrics
Growth metrics evaluate the company's trajectory and its ability to scale sustainably.
Revenue Growth Rate
Measure month-over-month and year-over-year revenue growth trends.
Headcount Growth
Track team growth against your hiring plan and financial capacity.
Rule of 40
For SaaS companies: the sum of growth rate and operating margin should exceed 40%.